Sport Event Taiwan Workshop 2022

“The Fun Sports in Taiwan” project of Sports Administration (SA), Ministry of Education will partner with HYPE Global Virtual Accelerator Taiwan (HYPE GVA Taiwan), Asian Association for Sport Management (AASM) and Japan Sport Tourism Alliance (JSTA) to launch the Sport Event Taiwan Workshop 2022 in Taipei on March 23, 2022. The launch ceremony will be held as an international forum and attended by many renowned speakers from Taiwan and abroad. The theme this year will focus on Branding, Innovation and Networking. Deputy Director General Che-hung Lin indicates “the purpose of the workshop is not only to emphasize the importance of branding, but also to enhance innovative thinking of the local organizing committees (LOCs) through benchmark sharing and Fun Sports Hackathon in order to prepare for post-pandemic era.”

Fun Sports in Taiwan is a project initiated by SA in 2016. It aims to allow the LOCs of international sporting events to integrate cross-department resources and to promote the host cities and Taiwan as a whole. Since 2020, many international sports events have been delayed and cancelled due to global COVID-19 pandemic. To assist the LOCs prepare for the post-pandemic era, Fun Sports in Taiwan collaborated with JSTA to kick off the Sports Events Taiwan Workshop in 2021. The workshop included over 25 on-line courses, popular events voting and on-site year-end award ceremony. It was received with great welcome and high review.

Against this backdrop, the Sports Events Taiwan Workshop 2022 is determined to enlarge its network and focus more on branding and innovation. The Workshop 2022 includes on-line courses with speakers from home and abroad and abundant of on-site networking activities. This year the Fun Sports in Taiwan project of SA not only continues to work with JSTA for event branding, but also enlarges its network with HYPE GVA Taiwan and AASM in order to explore best practices on innovation applications inside the games.

For the first time, a hackathon boot camp will be held which will invite top event LOCs, innovation teams from HYPE GVA Taiwan and College students to co-work and brainstorm. The best ideas will be awarded at the end of year and possibly put in practice in the future. It is believed that innovation applications for events will be much more important in post-pandemic era.

Keynote speech and panel discussions will be arranged on March 23. HYPE Sports Innovation and the Innovation & Accelerator Program of 1. FC Köln GmbH & Co. KGaA will share with us some international sports innovation practices and cases. Also, Quantum Consultancy from England will share the analysis of sports events in the age of innovation. Last, AASM will share the establishment of technological venues for sports events.

The Sport Event Taiwan Workshop 2022 aims to encourage the LOCs to host their games with more advanced design thinking, based on branding, innovation and benchmarking. SA sincerely invites everyone at home and abroad interested in international sports events to join us. Online and onsite registration for March 23 is now opened (website: https://reurl.cc/AKzW0K). Please check out the Fun Sports in Taiwan Facebook for more information.