In response to 518 International Museum Day, the Ministry of Education (MOE) and its 11 national social education institutes planned a series of celebrations with discounted or free admission. They held a promotional press conference in the 5th floor auditorium of the MOE on May 16th, 2013. Political Deputy Minister Huang Pi-twan (黃碧端) and the commissioners of national social education centers participated in the opening ceremony together with cartoon characters.